By Camile Hardt | camilehardt.com
ODDOBODY is an organic underwear company that has a strong emphasis on women’s health. They believe “underwear can be functional, healthful, and sexy.” This project was in collaboration with Madison Monteze Studio to help redesign ODDOBODY’s navigation bar, create a mini cart, and create kids module for their homepage that seamlessly fit into their brand while easing the user’s experience.
Oct. 2021 - Present
User Research, Prototyping, User Interface Design
Screen Recording 2022-02-27 at 7.07.27 PM.mov
Original ODDOBODY checkout
Redesigned ODDOBODY check out
The current ODDOBODY shopping cart left users stuck in the checkout process - unable to add new items seamlessly, editing the quantity of items in their cart, or a space to enter a discount code. The user would be taken to this separate page to view their cart and there was need to make this checkout process more aligned with their brand. The new ODDOBODY shopping cart allows users to quickly view their cart, add or subtract items from their cart, apply discount codes, and understand how much they are spending in order to gain free shipping. The new minicart fits seamlessly within in their design of the rest of their site.
The old navigation on ODDOBODY’s site had all their items listed on the top of their site for easy access, but this design did not allow for expansion of their product lines. The new navigation bar allows for growth as ODDO launches new lines and collections, as well as promoting best selling items and reducing text on the homepage.
<aside> 👀 Kids module designs coming soon!
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